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Three Ways To Optimize Marketing Through Relationships

Updated: Aug 7, 2023


Photo of Black creatives networking.

Nurturing is innate for many women. The ability to create and build relationship comes naturally to most of us. These skills can also be beneficial in our business relationships.


In this blog post, I'll share three ways to optimize marketing through business relationships.


Word Of Mouth


Word of mouth is still the best marketing strategy hands down! Not making a good first impression can limit your referrals from others.


Here's how you can get started with making a good first impression. Exceed Expectations. Be willing to take the extra step and provide a top notch service or product. Also be mindful of how you treat people and be courteous in your interactions. People who have a great customer experience with your business will become your best brand ambassadors!


Collaborations and Partnerships


I’m a strong advocate of collaborations! Unwillingness to partner with others will limit your reach. I've seen women double their business through collaborations and partnerships.


Here's how you can get started with expanding your reach. Think of a business you can partner with that share your same target audience and reach out to them. Pitch to them how collaborating with your business would be a win-win for all parties involved. You’ll be able to tap into their audience and they’ll tap into yours. You both will expand your reach and engage with more potential customers.


Organizations and Directories


Being affiliated with organizations and business directories that serve your target audience can be a game changer! Not having strong networks can impact your net worth.


Here's how you can get started with finding organizations and business directories you can join. Research and figure out which ones serve your ideal customer. Being a part these networks will gain you visibility and drive potential customers to your business.


Surround yourself with women who would mention your name in a room full of opportunities.

The above quote is one of my favorites! I discovered how important this was when I first launched my handcrafted women's fashion accessory brand Accented Glory. This quote summarizes the importance of nurturing and maintaining good business relationships.


What are some other ways you think you can optimize marketing through relationships?


I hope you found this blog post helpful! I encourage you to start implementing at least one of the tips I shared TODAY. If you would like to take a deeper dive into how you can optimize marketing through relationships schedule an 1-on-1 marketing consult with me via Calendly.


Creating content that connects!


Tonya - Strategypreneur™ Coach


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